Moo Summer Party Event

Every year each MOO location holds an annual Summer Party. One person from the Sales team and one person from the Design team work together to choose a theme, book a venue, design collateral, and plan fun spirit-week style activities leading up to the party itself.

For the 2019 Summer Party we chose a ‘90s Nostalgia theme. The color palette and pattern were created based on the designs of popular TV shows and movie posters, as well as carpet patterns popular in movie theaters and movie rental stores throughout the decade.

I designed a wide range of collateral including theme announcements, invitations, menus, stickers, drink tickets, and goodie bags. Among the activities we planned for the week was to have people decorate their own mix CD. Due to budget constraints, I created a vector graphic of a CD and printed it on MOOs flyer stock to be cut out and decorated.