DispatchHealth Brand Illustrations
When DispatchHealth refreshed their branding they wanted it to feature custom illustrations. They provided a few examples of single-line drawings that they liked and gave me free rein to further define and shape their own unique, ownable illustration style.
The style I developed for them features expressive and messy continuous lines to create a sense of flow, and to support an underlying theme of connection. It is approachable and friendly and very human, focusing on scenes of compassion and empathy. They put an emphasis on people, home, and connection. I’ve created several spot illustrations for use on the app and website, as well as sets of illustrations for various projects.
Iconography
I developed a distinctive icon style and created a full library of icons for use across the website and all printed materials. This included distinct icons for the organization’s Mission, Vision, and Values.
Advertising
In addition to website illustrations and building out the brand’s iconography, I also created illustrations and designs for marketing campaigns.
A custom brand experience
In addition to print and digital ads, my illustrations were put into use for a wide variety of merch, swag, and awards. I even created custom Giphy stickers for use on social media!
CREDITS
Illustrator: Lauren Jefferson. Animators: Lauren Jefferson, Heather Crank. Designers: Lauren Jefferson, Mike Fraser. Mockup .psds Created by freepik