EF World Journeys Global Kickoff Event
EF World Journeys, a travel company, hosts a bi-annual conference for their employees all over the world. I worked with their in-house design and event teams to build out assets for use during the event. EF has a number of offshoot brands under their umbrella, and the challenge was to find a balance in the design that could bring them all together without over-representing any in particular.
CREDITS
Art direction and project led by the in-house design team at EF
Wayfinding
Navigating a hotel for a conference is a regular point of frustration for attendees. Consistent, clear signage and wayfinding systems are the best way to prevent this, and are absolutely necessary when planning an event at the scale of Global Kickoff. I worked directly with the event planning team to build out a comprehensive system that included physical signs placed visibly throughout the conference venue, as well as several detailed maps of each level of the building, which they featured in an accompanying app.
